CASE 01 / 04 · ai visibility optimization platform (aeo)

VisibleBrands

AI visibility optimization platform (AEO)
PERIOD
2026 — NOW
ROLE
Software engineer
TEAM
STACK
Next.js · TypeScript · LLM APIs · Crawlers · Vercel · Sentry
[ screenshot — visiblebrands.ai — AI visibility dashboard ]

Websites are built for Google, but buyers now ask ChatGPT, Gemini and Perplexity. VisibleBrands audits how AI engines crawl and understand a site, scores its visibility against competitors, and turns the gaps into a prioritized fix list.

What I did

  • Built the AEO audit pipeline that scans how AI crawlers read and interpret a website.
  • Implemented repeatable, prompt-based checks across AI engines for consistent visibility scoring.
  • Developed competitor ranking, prompt & intent analytics for the visibility dashboard.
  • Turned audit results into prioritized, keyword-level action plans.

01 Problem

Buyers now ask ChatGPT, Gemini and Perplexity instead of Google — and most brands have no idea whether AI recommends them. Classic SEO tools stop at search result pages.

02 Approach

Crawl the site the way AI agents do, run fixed prompt sets across engines, score visibility against competitors, then turn every gap into a prioritized fix.

03 Result

Consistent visibility scores and a clear action list — fixes that show impact in weeks, not months. [add a metric if you can share one]

decision.mdKey technical call

Repeatable prompt runs over one-off queries

AI answers are non-deterministic — ask twice, get two answers. Scores are built from the same prompt set run repeatedly and aggregated, so results stay comparable week to week.